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Baseline Grid (G) Off

Build 1.0

A practice that happens across typography and illustration. A reflexive and reflective process that explores the harmony and friction between boundaries, such as Static vs Motion and Type vs Image.

This book is a transcript of a dialogue on generative, written language. Through a process of human embodiment of the algorithm (and vice versa) this project has gradually taken form by investigating the borders between oxymorons. By giving voice to each of the extremes, this arbitrary and generated thesis aims to explore the thresholds and conventions between type and image through a vernacular typographic system.

Read more at It’s Nice That

The Visual Communication 2021 MA graduates of the RCA presents Terminal. The show unpacks the students’ experience of spending 18 months in a terminal-like space, and seeing it as an essential period in critical thinking and making. The identity of Terminal is inspired by digital, grid-based communication systems, such as LED-signage and ASCII and aims to provide the elements and ideas into the physical room. The identity of Terminal is exploring the idea of a shared space, both physical and digital. 

ARC is a student-led publication that exists to provide a platform for the RCA’s members to engage in philosophical and theoretical debates, and for students to dip their toes into the waters of journalism and continually reinterpret the format of printed matter. The design for this years issue of ARC explores the relationship between the digital screen and the physical touch. Proxyerotics aims to find substitutes for tangible intimacy and alternatives for interaction. (read more at arcmagazine.org

Poäng is the first part of a series that explores the concept of the instructional manual. By introducing a systematic approach to drawing as a means of guidance, the user of the “manual” has to interpret the instructions in order to complete the image. In this case the Ikea’s replica, Poäng, of the Alvar Aalto chair, Model no.31

Typefaces in progress. A selection of ongoing modular, optical, experimental or conceptual type in the making. 

Identity for the Gerrit Rietveld Fashion show 2016. Merging the space of the fashion studio as well the RAI hal in Amsterdam by integrating the mirror as main display tool. Initial interest laid in wanting to use the evident contrasts of the the two spaces while simultaneously fuse them into one. 

Digital kinetic posters for Kunsthal Charlottenborg campaign with the aim to promote the museum. Using a strict reoccurring layout together with diverse, flickering illustrations. 

In collaboration with Wrong Studio

Video installation and performance made by collecting and re-creating vernacular typography of Kreuzberg. A process based work where each artwork is immediately replaced by another.

Lyric video series for full album of The Legendary Lightness. Using the scanned art cover elements as tools to create moving images, united but still unique for each song. 

See full videos here. In collaboration with Moiré.

Life scale floor plan serving as the main display system for the graduation exhibition of Gerrit Rietveld Academie 2016. An initial interest of Airport Runways seen from above resulted in translating the floorpan of the exhibition into its physical site. 


  1. 2019 – 2021:

    Royal College of Art, Graphic Design (LDN)

  2. 2014 – 2016:

    Gerrit Rietveld Academie, Graphic Design (AMS)

  3. 2012 – 2014:

    Forsbregs School, Graphic Design (STHLM)

Work Experience

  1. Current:

    Europa (LDN)

  2. Current:

    ArtReview (LDN)

  3. 2017 – 2019:

    Saatchi & Saatchi (STHLM)

  4. 2017 – 2021:

    Molo (CPH)

  5. 2016 – 2017:

    Moiré (ZH)

  6. 2016:

    Wrong Studio (CPH)

  7. 2016:

    Studio C (CPH)

  8. 2013 – 2014:

    Böfüms (STHLM)

  9. 2013:


  10. 2013:

    Silver Design (STHLM)

Hundöra Press

Hundöra Press is a Amsterdam-based publishing house run by me and a friend as a part of the Swedish publishing collective PA(P)P (Publishing as (part-time) Practise) initiated by the Swedish design studio Konst&Teknik.

Skills and Software:

I work with the Adobe CC suite daily
Including After Effects, Premiere Pro and XD
Along with good knowledge in Glyphs.


Workshop held at Krabbesholm Højskole for Architecture and Design
Camera assistant and graphic designer for the Swedish televison serie Klubben